Avoid Stock Photography & Be Concise: More Lessons Learned for Internet Advertising

In part two of this series learn how to avoid using stock photography and be concise in your ads.

This is part two of a series. Miss part one? Take a look at the introduction to internet advertising to recruit youth.

Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don’t have to follow them in order. You can view them at your own pace, picking up wherever it makes the most sense for you.

Lesson 1: Avoid Stock Photography

From our experience, people who saw ads using stock photography reacted pretty negatively as they are unauthentic. So then what graphic do you use? Watch the video to learn more!

This is lesson one in a series of short videos but packed with good information based on our own experience.

Lesson 2: Be Concise

You have so much you want to say! But Facebook and Instagram limit the amount of text you can use, and if you use too much, you’ll lose your audience anyway. Let’s deconstruct this in our next video!

This is lesson two in a series of short videos but packed with good information based on our own experience.

Ready for more? We’ll be highlighting more of these lessons in our blog posts over the next few weeks, but you don’t have to wait for us. The full elearning series is available now!

Want even more? Let us know how we can help you get started with internet advertising!

Genevieve Martínez-García, PhD, is the Healthy Teen Network Director of Innovation and Research and is committed to shaking things up and bringing innovation to our field. If her kids grant her any downtime, you can find her on her yoga mat, planning a trip, or working on a house project. Read more about Genevieve.