As an expert in efforts to improve students’ sexual health, you see your work in a different light than many of the people whose support you need to sustain your 1308 program strategies and activities.

The associations you have with your work, the emotions you associate with it, and the stories you tell are different than those of the school and community leaders who make decisions about funding, partnerships, and the longevity of programs.

Smart messaging can help those audiences steer away from their hesitations, fears, and misunderstandings and move toward a commitment to a supportive school environment with robust sexual health education and services. Use these tips and sample messages to shape how you communicate about your work to improve students’ sexual health.